Food was always our starting point, that was never in question. But we wanted a name people across India would understand without explanation. "Bhojan" does that. In almost every Indian home, it means one thing: food, a meal, nourishment. Warm, familiar, belonging to everyone.

But we didn't want to stop at the plate. We kept asking a harder question: what does this meal actually mean to a child who goes without? After air and water, food is the next thing a body needs to survive. To a hungry child, a meal isn't just something to eat. It's life itself. In our tradition, there's a word for that which gives life: Amrit. Nectar. The essence that sustains and renews.

Bhojan Amrit. Two words that say everything: a humble meal, given with care, is nothing less than nectar to the child who needs it. That's also where our logo comes from, a golden drop of nectar falling into a bowl held between a boy and a girl, cradled by the hands of those who give. No long explanation needed.